MARKETING
| Author | ADIT CHAUHAN |
| Language | English |
| Publisher | Rupa Publications |
| Pages | - |
| ISBN | 978-8129148087 |
| Book Type | Paperback |
| Item Weight | 0.4 kg |
| Dimensions | 24 X 15 X 2 |
| Edition | - |
MARKETING
No management school prepares a budding marketing professional for the real world. Mostbusiness courses end up offering only theoretical knowledge on marketing. Filling in this crucialgap, this book offers practical tips on marketing strategy, planning and execution. It is a quickguide to the hands-on approach of marketing as opposed to the hundreds of theoretical booksavailable on the subject.This book is a step-by-step guide on planning and executing TVC, prints, OOH, radio, BTLand digital campaigns as a marketer and more. How do you manage your bills? What do youas a marketer understand by negotiation? How should you manage internal communications?What is social/business networking and how can this be managed? Find answers to all thesequestions, and more, explained in this book in the most pragmatic manner.Marketing: Tricks of the Trade They Won’t Teach You at B-Schools! is a must-have for any management student, marketing professional or entrepreneur who wants to be a notch above her/his peers. Sharpen your marketing acumen, know the trade secrets, and get it right every time!
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