Tourism: Growth, Management and Incentives [Hardcover]

Tourism is expected to be one of the three major industries of the future. With the projected arrival of 1.6 billon tourist by 2020 generating tourist receipts of US$ 2000 billion, creating one job every 2.5 seconds, tourism today has emerged as one of the biggest industries of the future (WTTC). India offers, as is often said, the ‘world in one place’ – with unparalleled geographical diversity, 5000 years of history, culture and religion, a proud tradition of hospitality and service (Atithi Devo Bhavo; Guest is God) and Vasudhaiva Kutumbakam; the world is one family; political stability and a thriving democracy. This book would interest not only students of all disciplines but also to entrepreneurs and legislatures to whom tourism is just an economic activity and nothing beyond that. The text is supported by a large number of applied references related to each area covered in the text. About The Author:- Dr. Manohar Sajnani, born on 17th Nov. 1965, at Management Studies (Affiliated with Meerut University and Approved by AICTE, Ministry of HRD, Government of India) as Associate Professor in Tourism Management Deptt. He is also a Visiting Professor to a number of Indian and foreign universities. After obtaining his B.A. (Vocational) and Post Graduation in Tourism from Delhi University, completed his Ph.D. in Tourism form HNB Garhwal University, Srinagar under the guidance of Prof. S.C. Bagri. His several articles on tourism and allied fields have been published in different journals and periodicals of national importance. He has presented a number of papers in various national seminars and workshops on tourism. He has already authored tow books, viz. Contents:- CONTENTS:- Foreword 5 Preface 7 Acknowledgement 9 Introduction 11 PART I : TOURISM MANAGEMENT 1. Tourism Management and Role of Human, Resource Management 25 2. Tourism Training-Emerging Challenges 31 3. Planned Tourism Growth through, Trained Manpower 37 4. Role of Public and Private Sectors in Tourism 43 5. Role of Public Relations in Tourism 51 6. Customer Information System and Effective CRM 59 7. Role of Incentives in Tourism Development 65 8. Fundamentals of Research in Tourism and, Leisure Planning 77 9. Tourism through Plans: Expectations and, Apprehensions 83,, 2 Tourism: Growth, Management and Incentives 10. Management of Tourism Business:, A Strategic Review 113 11. Tourism Organizational Setup in India 119 12. Growth of Travel Agencies 129 PART II : TOURISM AND TECHNOLOGY 13. Providing E-Commerce Facilities in the Travel, Industry 165 14. Automating the Hospitality Industry 183 15. IT-Enabled Services in Tourism: Their Role, and Future 195 PART ill : ECONOMICS OF TOURISM 16. Role of Management in Tourism 209 17. Sustainable Eco-Tourism- Values and Principle, Models 215 18. The Need for Public-Private Sector Cooperation, in Tourism 221 19. Tourism Development: Sectoral-Regional, Planning 229 20. Tourism as an Industry 239 21. Community Attitude in Tourism Planning 251 22. Consumer Behaviour in Tourism 261 23. Sustainable Tourism Development 269,, CONTENTS:- 3 PART N: TRIBES OF INDIA: A RICH TOURISM RESOURCE 24. Gonds of Andhra Pradesh 283 25. Nishi of Himalayas 287 26. Bhotia of Central Himalayas 291 27. The Lamas 293 28. The Dard Tribe 295 29. Changpas 297 30. Coorgis of Karnataka 301 31. Rabaris of Kutch 305 32. Social Group of Orissa 307 33. Todas of Nilgiri Hills 311 34. Tripuris from Tripura 313 35. Social Groups of Assam 319 36. Khasis 323 37. Nagas (Nagaland) 329 38. Mizos (Mizoram) 331 Index 335, The Title 'Tourism: Growth, Management and Incentives written/authored/edited by Manohar Sajnani V. K. Goswami', published in the year 2002. The ISBN 9788178351049 is assigned to the Hardcover version of this title. This book has total of pp. 338 (Pages). The publisher of this title is Kalpaz Publications. This Book is in English. The subject of this book is Management / Tourism. Size of the book is 14.34 x 22.59 cms Vol:-