Tourism and Public Relations

This is a practical book, but it is not a “how-to” book. Instead, it deals with the What, When, and why; to do PR in an effective way. Tourism and Public Relations are discussed under five main headings. Tourism concepts, Public Relations and Code of Ethics, Public Relations in Government, Marketing Public Relations and PR and Tourism. Chapter I on the Tourism Concepts presents tourism alike as purposeful and as a discipline. It shows first where and how about the tourism concepts and fundamentals. It then discusses about tourism as a viable business or services. Chapter II focuses on the PR and Code of ethics that is important to the today and tomorrow. It deals with various models, principles and ethics. Chapter III Public Relations in Government highlights about PR skills and how to develop media programmes and maintain media relationships. And finally, Chapter IV PR and Tourism talks to tapping the tourism potential with effective communication and PR. The potential the country has for tourism is simply huge. But can we leverage on our strengths and build a national brand to emerge as one of the top tourist destinations in the world by PR. About The Author:- Dr. Annamalai Murugan in Assistant Professor at Department of Tourism and Travel Management, Tagore (Government) Arts College, Puducherry. Contents:- Contents, Preface, Introduction, PART I : TOURISM AND TRAVEL, Tourism, Introduction to Tourism • Travel and Tourism as an Integrated, Discipline • Integrated Model of Tourism and its Major, Components • History of Tourism • Trend of Tourism, Development • The Meaning of ‘Travel’, ‘Tourism’ and, ‘Tourist’ • World Tourism Organization’s Definitions of, ‘Tourist’ • Summary, Concerns and Needs of Tourists, Main Concerns of Tourists • Physical Challenge/ Travelers/, Travelers with Disabilities • How to Provide Quality Service to, Satisfy Customers’ (tourists) Needs? • Customer Reception •, Travel Products • Tourist Destination • Historic Attractions •, Religious Attractions • Special Events and Festivals • Leisure,, Amusement and Sports, Forms of Tourism, Leisure / Holiday Tourism • Sight Seeing • Business Tourism •, Cultural Tourism • Eco-tourism • Study Tourism • Religious, Pilgrimage • Health Tourism • Visiting Friends and Relatives, (VFR) • Sports Tourism • Classification of Tourists (typologies, of tourists) • Plog’s Classification, Travel Motivations, The Motivation Process • Typologies and Researches on Travel, Motivation • Plog’s Theory • Near-Allocentric Motivations •, Maslow – “Hierarchy of Needs” • Interpretation of Maslow’s, Tourism and Public Relations, Theory in the context of Tourism Activity • Common Travel, Motivations • Hudman’s Motivators of Travel • Krippendorf: , Reasons for Travel • Nickerson’s Travel Motivations • The, Push-and Pull Theory • Pull factors • The Motivation-, Opportunity-Ability Approach to Tourism • Motivation •, Opportunities • Abilities, Travel Personality and General Personality Theories, Travel Personality • General Personality • Linking it All Together, • Question for discussion: • Case Study: • Questions for, discussion, Tourists Flows, The Concept of Tourist Flows • The Transit Route Region •, Micro Factors influencing Patterns of Tourist Flows • Macro, Factors Influencing Patterns of Tourist Flows • Personal Factors, • Other Factors • Ways of Measuring Tourist Flows • Statistics, of Volume • Statistics of Tourist Characteristics • Statistics of, Expenditure • Why Is It Important to Measure Tourist Flow?, Different Sectors of the Travel and Tourism Industry, Accommodation • Types of Hotels • Transportation • Road, Transport • Rail Transport • Intermediaries • Definition of Travel, Agency • Tourism and the Structure of the Tourism Industry •, Types of Intermediaries • The Role and Function of Travel, Agencies • Providing one-stop travel products • It is the most, important retail channel for travel products • Facilitating, customers’ tourism activities and promoting the development, of the tourism industry • Merits of using Intermediaries (Travel, Agency) • Travel-related Services • Travel Insurance • Foreign, Exchange • Credit Cards • Retail Shops and Restaurants • Travel, Publications • Internet Solution Provider • The Role of, Technology in the Travel and Tourism Industry • Transportation, • Communications Technology • Distribution of Travel, Products • Benefits of Technological Advances for the Services, Providers and Tourists • Benefits of Technological advances, to the consumers • CRS • The main roles of the key players in, the CRS • Travel agents • Airlines, Role of Government, Private and International Tourism, Organizations in the Development of Tourism, Role of a Government • Control and Supervision of Tourism •, Exercise • Public Sector • Travel Formalities • Passport • Visa •, Health Requirements • Customs and Taxes/Duties • Public, CONTENTS:- , Security • The Role of the Major International Organizations •, Pacific Asia Travel Association (PATA) • International Air, Transport Association (IATA) • Universal Federation of Travel, Agents Association (UFTAA) • World Travel and Tourism, Council (WTTC) • International Civil Aviation Organization, (ICAO) • The International Eco-tourism Society (TIES), The Impacts of Tourism, Tourists’ Code of Behaviour • Behaviour of a Responsible, Tourist • Understanding human differences • Types of Tourists, and their Social and Cultural Effects on Local Communities •, Travis – Benefits and Costs of Tourism Development • Cohen, – Tourists and their Impact on Host Country • Smith – Tourists, and their Adaption to Local Norms • Tourism Effects on, Community – Social Effects • Community problems associated, with the development of tourism • Social Impacts of Tourism •, Insight into the Social Impacts • Lifestyle: Traditional retail, shops in Macau • Lifestyle : Impact on values • Positive, demonstration effects • Tourists • Impacts on Habits and, Customs • Host Attitudinal/behavioural Responses to Tourist, Activity • Tourism versus Moral Conduct and Other Community, Problems • Crime Generation • Gambling • Tourism Effects on, Community – Cultural Effects • Culture: bridge or barrier? •, Impacts on Material Culture • Impacts on Non-material Culture, • Staged Authenticity • Levels of cultural penetration • Tourism, Effects and Preservation of Cultural Heritage • UNESCO (), • AMO • What is cultural and heritage tourism? • Preservation, of the Local Heritage Culture• Conclusions, Economic Impacts of Tourism, Creating Jobs • Providing Tax Revenue • Improving the Balance, of Payments• Generating Income and the Linkage Effect •, Economic Growth and Living Standard • The Phenomenon of, Tourism Multiplier • Approach : Two-tiers Approach looking, at Tourism Multiplier • High Consumer and Land Prices •, Over-dependency on Tourism • Leakage • Conclusions, Environmental Impacts of Tourism, Preservation and Conservation of Environment • Enhancement, of Environment • Increasing Environmental Awareness •, Carrying Capacity Problems • Other Ways in which Tourism, do Harm to the Environment • The Natural Environment • The, Built Environment • Environmental Impacts – Impact Typology, • Changes in Biodiversity • Tourist Type• Tourism Type and, their Environmental Implications • Conclusions Tourism and Public Relations, Towards a Synthesis of Impacts, The Destination Life Cycle • From the Destination Life Cycle, to Carrying Capacity • Carrying Capacity • Conclusions, PART : PRACTICE OF PUBLIC RELATIONS AND CODE OF ETHICS, IN PUBLIC RELATIONS, Public Relations: Principles and Model, Objective • Introduction • Meaning and Defintion of Public, Relations • Model of Public Relations • Basic Elements of, Public Relations • Evolution of Public Relations • Growth of, Modern Public Relations • Public Relations Principles • Do’s, of Public Relations • Don’ts of Public Relations • Summary •, Self-Test Questions • Suggested Readings, Public Relations: Tools, Credibility and Truth, Objective • Introduction • Tools of Public Relations • Source, Credibility • Limitations of Credible Sources • Truths and Public, Relation Campaign • Measuring the Effectiveness of PR •, Publicity • Summary • Self-test Questions • Suggested, Readings, Structure and Functions of In-house PR and PR, Consultancies, Objective • Introduction • Functions of Public Relations •, Organizational Structure of PR Department and PR, Consultancies • In House PR • PR Consultancy • In House PR, • PR – Consultancy • Summary • Self Assessment Exercise •, Suggested Readings, Institutional Public Relations, Objective • Introduction-Institutional Public Relations • Scope, and Functions of PR • Public Sector PR • Summary • Self, Assessment Exercise • Suggested Reading, International PR, Image Building and Pressure Groups, Objectives • Introduction • Approaching International Public, and Appreciating Local Realities • PR Works Abroad • Image, Building and Pressure Groups • Steps for Public Opinion for, Image • PR Concerns and Pressure Groups • Summary • Self, Assessment Exercise • Suggested Readings, Code of Professional World, Objectives • Introduction • Internal – External Code • Summary, • Self Assessment Exercise • Suggested ReadingCONTENTS:- , Ethics in PR, Objectives • Introduction • Image of PR • Principles of Public, Relations Practice • International Public Relations, Association[IPRA] Code of Conduct • Public Relations Society, of America [PRSA] Code of Conduct • Summary • Self, Assessment Exercise • Suggested Readings, Code of All India Radio, PRSI and TV (DD), Objectives • Introduction • Purpose of Professional Bodies •, Code of AIR and Doordarshan • Procedure for The, Enforcement of The Code • The Code for Commercial, Advertising on Doordarshan • Introduction • Advertising and, Children • Public Relations Society of India-code of Ethics •, Summary • Self Assessment Exercise • Suggested Reading, PR Campaign, Objective • Introduction • Problem Indentification or Fact, Findines • Planning • Evaluation of Result of Campaign • The, Publics: Target Publics • Message Design • Selection of Media, • Budget • Implemenation and Evaluation • Summary • Self, Assessment Exercise • Suggested Readings, Crisis Management, Objectives • Introduction • Crisis Management • Guiding, Principle for Crisis Management • Review of Crisis, Management • Precedent of Crisis Management • Self-, Assessment Question • Suggested Readings, Public Relations in Practice, Objective • Introduction • Media – Relations in PR • Managing, News And Features • Campaign \ Advancement or Planning •, Prospects of PR in Marketing Mix • Community Relations •, Summary • Self- Assesment Questions, PART : PR IN GOVT, Public Relation in Government, Aim • Pre-requisite for PR • Objective • Definitions of Public, Relations • Origin of Public Relations • Need for Public, Relations • Functions of Public Relations • Elements of Public, Relations • The Components and Tools of Public Relations •, Some Possibilities That Would Call For Public Relations • Public, Relations in Government • Public Relations Objective •, Objective• Public Relations Strategy • Public Relations Process, Tourism and Public Relations, • PR Process Phases • The research process • Public Relations, Process: • Problem statement, Image Building, Introduction • Image Building Exercises • Desired Image •, Projecting the image (Image Building activity) • Public Opinion, Research • Image Study • Motivation Research • Effectiveness, Surveys, Communication and Message Development, Communication Programme • Message Development •, Essentials of Good Copy • Print Media, Press Release, Hints for Writing Press Release • While Handling Press, Questions • Ten Principles for Tv Media • How to read a, storyboard? • Coping With Bad Publicity •, Public Relations Officer, Profile of Public Relations Officer • Work Assignments of Public, Relations • Requirements For Success • Cantor’s Traits For, Success, Terms Used in Advertising Public Relations and Mass Media, Class Room Exercise, PR Release Exercises: • Class Room Exercise: • PR Programme, • Class Room Exercise: • Class Room Exercise: • Class Room, Exercise: • Class Room Exercise: • Class Room Exercise: •, Class Room Exercise:, PART : MARKETING PUBLIC RELATIONS, Marketing Public Relations (MPR), Introduction • Marketing and Communication in Marketing •, Definitions of marketing • A historical overview of, developments in marketing • Marketing processes and, activities • Communication in marketing • Marketing, communication • Trends in marketing and marketing, communication, Public Relations, Public Relations • Definitions of public relations • A Historical, Overview of Public Relations • Theoretical and practical, The Integration of Marketing and Public Relations , approaches to public relations • Public relations activities •, Corporate social responsibility • Trends in public relations, The Integration of Marketing and Public Relations, Integrated communication • The debate surrounding the, integration of marketing and public relations • Marketing Public, Relations (MPR) • Defining MPR • MPR activities • Main, benefits of MPR, PART : TRAVEL, TOURISM AND HOSPITALITY, PR, Travel Tourism and Hospitality PR, Index, The Title 'Tourism and Public Relations written/authored/edited by Annamulai Murguan', published in the year 2013. The ISBN 9788178359755 is assigned to the Hardcover version of this title. This book has total of pp. 400 (Pages). The publisher of this title is Kalpaz Publications. This Book is in English. The subject of this book is Tourism. Size of the book is 14.34 x 22.59 cms Vol:-