Ticket Tika Chaap: The Art of the Trademark in the Indo-British Textile Trade (H.B)
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| Item Weight | 1.010 Kgs |
| ISBN | 978-81-19626-76-2 |
| Author | Nathaniel Gaskell & Shrey Maurya |
| Language | English |
| Publisher | Niyogi Books Pvt. Ltd. |
| Pages | 236 |
| Publishing year | 2025 |
| Edition | Ist |
Ticket Tika Chaap: The Art of the Trademark in the Indo-British Textile Trade (H.B)
Regular price
₹ 3,000
Sale price
₹ 3,000
Regular price
Unit price
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From the late 19th century to the mid-20th century, mill cloth sold in Indian markets often carried a glossy, colourful paper label,
called ‘textile ticket,’ ‘tika,’ or ‘chaap.’ As one of the earliest forms of print advertisements in India, these rich images brought multi-coloured, mass produced
visuals to a wide cross-section of customers. They stand at the confluence of the political, socio-cultural, commercial and artistic worlds of their time.
For the first time, this book and the exhibition it accompanies, bring together a selection of over 300 textile tickets, from one of the largest collections of tickets for the Indian market, at the Museum of Art & Photography (MAP), Bengaluru, India.
called ‘textile ticket,’ ‘tika,’ or ‘chaap.’ As one of the earliest forms of print advertisements in India, these rich images brought multi-coloured, mass produced
visuals to a wide cross-section of customers. They stand at the confluence of the political, socio-cultural, commercial and artistic worlds of their time.
For the first time, this book and the exhibition it accompanies, bring together a selection of over 300 textile tickets, from one of the largest collections of tickets for the Indian market, at the Museum of Art & Photography (MAP), Bengaluru, India.
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