THE DIGITAL TSUNAMI

Whenever a tsunami arrives, it changes things irrevocably. Getting caught in a tsunami is similar to being inside a giant washing machine. To avoid being caught in its waves one has to take drastic measures—and fast. The Digital Tsunami looks at how the shift from analog to digital is rapidly changing everything around us and the lessons this holds for a globalized world. The digital era is both compelling and frightening and will require us to change the way we work, our offerings, our mind-sets and ourselves. And nowhere is this change more necessary than in organizations and management techniques. Using the metaphor of a tsunami, the author explains how digitization is changing our world, what steps are necessary to adjust to it and just how to go about them. Timely and informative, this is the book you need in order to avoid being swept aside by the oncoming digital tsunami.