Pragmarketism

Pragmarketism : Pragmatic Marketing Insights for Winning Indian ConsumersBy Arvind Bhandari| Trupti Bhandari₹ 599.00 inclusive of all taxesBuy NowOr from your local bookseller.We will notify you when the book is released!We will email you when the book is released!Please allow notification and avoid private mode for this feature to work.About the bookFacebookXEmailLinkedInMessengerShareWELCOME TO INDIA, THE LAND OF DIVERSITY, COMPLEXITY, CHALLENGES AND OPPORTUNITY!Understanding the Indian consumer is a tricky business. In a country where language and culture vary every few kilometres, the conventional rules of marketing and selling don’t apply. It’s a market where successful international brands had to shut shop while many smaller, lesser-known brands made fortunes by decoding the Indian consumer. So, what does it really take to succeed in the great Indian mela and win consumers?In Pragmarketism, Trupti and Arvind Bhandari address this opportunity for all business builders, gleaned from their collective experience of forty-five years of managing more than thirty brands across several blue-chip companies. Blending Western theories with Eastern ethos, Pragmarketism offers solutions for:Shaping an inspiring vision for your company.Building brands soaked in Indian sociological realities.Framing desi segmentation, targeting and positioning.Modelling your digital strategy in a noisy, dynamic environment.Implementing ‘breakthrough innovation’ frameworks. And finally, syncing all critical functions to deliver value to consumers.Drawing from successful brands in FMCG, durables, media and other industries, the book offers unprecedented insights on succeeding in the world’s most exciting market.Pages: 320 Available in: HardbackLanguage: EnglishTAGSAudio CatalogueHarper BusinessEconomics, Finance, Business and Management