Narrative and Numbers : The Value of Stories in Business

Narrative and Numbers : The Value of Stories in Business By Aswath Damodaran₹ 599.00 inclusive of all taxesBuy NowOr from your local bookseller.We will notify you when the book is released!We will email you when the book is released!Please allow notification and avoid private mode for this feature to work.About the bookFacebookXEmailLinkedInMessengerShareHow can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Both are essential to success, but only by combining the two, Damodaran argues, can a business deliver and sustain value. Damodaran considers Uber’s debut and how narrative is key to understanding different valuations. He investigates why Twitter and Facebook were valued in the billions of dollars at their public offerings, and why one (Twitter) has stagnated while the other (Facebook) has grown. He also looks at more established business models such as Apple and Amazon to demonstrate how a company’s history can both enrich and constrain its narrative. Narrative and Numbers reveals the benefits, challenges, and pitfalls of weaving narratives around numbers and how one can best test a story’s plausibility.Pages: 296 Available in: PaperbackLanguage: EnglishTAGSBestsellersHarper BusinessEconomics, Finance, Business and Management