Look Inside
Land and People of the World Volume Vol. 3rd [Hardcover]
Land and People of the World Volume Vol. 3rd [Hardcover]

Land and People of the World Volume Vol. 3rd [Hardcover]

Regular price ₹ 1,395
Sale price ₹ 1,395 Regular price ₹ 1,500
Unit price
Save 7%
7% off
Tax included.
Size guide

Pay On Delivery Available

Rekhta Certified

7 Day Easy Return Policy

Land and People of the World Volume Vol. 3rd [Hardcover]

Land and People of the World Volume Vol. 3rd [Hardcover]

Cash-On-Delivery

Cash On Delivery available

Plus (F-Assured)

7-Days-Replacement

7 Day Replacement

Product description
Shipping & Return
Offers & Coupons
Read Sample
Product description
Media collects trivia from society and large and sends it back to masses in structure forms of news. Since society consists of different communities new impacts people differently. More often than not it doesn’t. People need some identification to relate to news. Media tries to present it in such a manner that it engages people. It goes overboard also in the process. News is a highly perishable item. There media tries to restructure and reprocess to keep people’s interest alive. Media is supposed to be a watchdog of society and intervenes in all possible manner but without being its adversary. It forces the society to divide itself in stereotypes. As far as culture is concerned, it is a static phenomenon and is built over a period of times. Contrary to the popular fears it neither gets easily affected nor it tries to change itself. Ironically media also doesn’t aim at changing it. This book at this triangular relationship at a global level and provides a framework for debate. It is ideally designed for mass communicators and the students to have a second look at the world they live in and how media is trying to influence it. Om Gupta has been a mass communicator since 1969. He has worked for India Today, Times of India group, Indian Express group, Pioneer group and Samachar. He has written plays for All India Radio. His writings in Hindi and English have been published in 31 books covers. He has been a teacher of mass communication since 1995. Presently he is the Dean, Institute of Communication and Design, Vasant Kunj, New Delhi. Preface • Power of Media • Theories of Human-Media Interaction • Media Anthropology • Communication, Power and Social Order • Agenda-setting Role of Mass Media • Role of Mass Media in Modern Democracy • Political Effects of Mass Communication • Cultural Transformation in the Media-driven world • Role of Media in Shaping Youth Culture • Mass Media in a Multicultural Society • Internet and Cyberculture • Cultural Institutions in Digital Age • Media Literacy and Modern Cultural • Ownership and Control of Media • Bibliography • Index The Title 'Land and People of the World written/authored/edited by Sir Harry Johnston, Dr. L. Haden Guest', published in the year 2006. The ISBN 9788182053632 is assigned to the Hardcover version of this title. This book has total of pp. 340 (Pages). The publisher of this title is Isha Books. This Book is in English. The subject of this book is Reference / Dictionary / Encyclopaedia / Anthropology / Tribal Studies. Size of the book is 22.59 x 28.94 cms Vol:- Vol. 3rd
Shipping & Return
  • Sabr– Your order is usually dispatched within 24 hours of placing the order.
  • Raftaar– We offer express delivery, typically arriving in 2-5 days. Please keep your phone reachable.
  • Sukoon– Easy returns and replacements within 7 days.
  • Dastoor– COD and shipping charges may apply to certain items.

Offers & Coupons

Use code FIRSTORDER to get 10% off your first order.


Use code REKHTA10 to get a discount of 10% on your next Order.


You can also Earn up to 20% Cashback with POP Coins and redeem it in your future orders.

Read Sample

Customer Reviews

Be the first to write a review
0%
(0)
0%
(0)
0%
(0)
0%
(0)
0%
(0)

Related Products

Recently Viewed Products