DECODING BUSINESS MINDS

This is a manifesto to change a country where a Master of BusinessAdministration (MBA) is primarily to get a job,and not to start a business!Serial entrepreneur Ajay Gupta is the quintessential Indian businessman.He has spent more than three decades in businesses creating companiesthat have grown despite numerous obstacles and challenges that came fromwithin the entrepreneurial ecosystem, but more so from a societal mindsetthat has origins in the British Raj.Thinking of a business as a lifelong career does not come naturally to mostIndians. In fact, in Indian middle-class families, business is not seen as asecure source of income. Many of the myths surrounding business andbusinessmen are the reason why even those who have an innate talent forenterprise eventually suppress their dreams. This book debunks many ofthese myths and looks at how India can become truly aatmanirbhar andcreate limitless wealth for all.Decoding Business Minds is a break from a stereotypical business book andis a practical guide to overcoming fears, creating the right attitude andworking consistently towards an actionable vision. Ajay takes on the roleof business coach, mentor and storyteller to look at everyday examplesand real-life stories that will inspire everyone to emerge out of the herdmentality that sees business as risky, unstable and stressful. He deciphersthe unique DNA of Indians that can make them world-beaters in the future.He also reveals some of the innovations, strategies and formulae that canhelp create wealth and scale up businesses.This is a book to remind Indians that business is in their blood.