Step By Step Guide to Seo
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Author | Upendra Rana |
Language | English |
Publisher | Prabhat Prakashan Pvt Ltd |
ISBN | 978-8184305517 |
Book Type | Hardbound |
Item Weight | 0.175 kg |
Edition | Ist |
Step By Step Guide to Seo
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This is a hands on, very straight and step by step guide on SEO. Contains in- depth knowledge of Search Engine Optimization, Social Media Optimization, Do's and Don'ts of SEO and SMO. has covered all aspects from inception and planning of business, keeping in mind SEO and SMO. Brief knowledge of Affiliated marketing has also been included in this book which will be a practical guide for both—beginners and experts.____________________________________________________________________________________________________________________________________________________________________________________________________________________________ContentsIntroduction—51. The Need of Doing an SEO—112. The Factors of SEO—122.1. SEO Tools—153. Picking a Product is a Technique—164. Domain Name – Matters a Lot—185. Domain Registration & Hosting—196. Analytics and Google Console—217. Keyword Selection—238. Web Page Optimization—249. Home Page Optimization—2610. Site Optimization—2711. Robots and Sitemap File—2912. Register with Directories—3013. Link Building—3113.1. Link Building-1—3113.2. Link Building-2—3214. The Algorithm Changes—3715. Parts of a Search Engine—3915.1. A Crawler—3915.2. The Index and Website Analysis—4015.3. Website Analysis—4016. Blogging: An Effective SEO Strategy—4117. SEO Techniques to Optimize—4218. Appearing Natural—4419. Closing Tips—4520. SEO as a Standalone Product—4721. The Social Elements of Relevancy—5022. Starting from Broke—5223. Questions, Comments and Concerns—5424. Exchanging Links—5725. Requesting Links—6025.1. Be Personal—6025.2. Proper Link Request Buy Line—6025.3. E-mail to Use—6125.4. The Cost of Links—6125.5. Finding Niche Link Sources—6125.6. Let the Link Sources Come to You—6226. Affiiate Program Links—6326.1. Cheesy Trick for a Link Exchange—6426.2. Automated Emails for a Link Exchange—6426.3. Evolving Link Analysis—6527. SEO for Firefox—6628. SEO techniques for Mobile—6729. Google's Mobile – Friendly Guidelines—6929.1. Page Speed Insights—6929.2. Mobile-Friendly Test—6929.3. How to be Mobile-Friendly: A Rough Guide—6930. Approaches to Address the Mobile Users—7030.1. The Website Must be Accessible to Googleot—7030.2. No Faulty Redirects and Irrelevant Cross-Links—7130.3. No Desktop-Specifi Content—7130.4. Fast Loading Time—7131. Heavier Equals Slower—7332. How to Make Your Brand Helpful in Dealing with Mobile SEO—7533. Social Media—8633.1. Link Building Do's & Don'ts—8633.2. Preparing for Link Building—8634. Beginning Link Building—8935. How the Apps are Ranked—9334.1. App Reviews and Ratings—9334.2. Downloads—9334.3. Long Installs—9334.4. Uninstalls—9334.5. Social Signals—9336. Optimizing for App Store Search—9436.1. App Title—9436.2. App Description—9436.3. App Screenshots—9536.4. App Icon—9536.5. App Videos—9536.5.1. Reviews and Ratings—9537. Social Signals—9838. Top Other Techniques of App Promotion—10038.1. Social Media—10138.2. Ad Networks—10138.3. Organic Marketing—10138.4. Maintaining Loyal Users—10238.5. Building An App Empire—10239. Link Building Methods—10339.1. Directory Link Building—10339.2. Social Bookmarking—10439.3. Article Submission—10639.4. Blog Forum Submissions—10739.5. Profie Link Building—10939.6. Competitor Analysis—11039.7. Link Requests, Guest Blogging and Reciprocal Linking—11139.8. Press Releases—11339.9. Paid Linking—11539.10. Link Wheels—11639.11. Link Bait—11840. Conclusion—120
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