KAHANI MCDONALDCHI

MCDONALD`S: IT IS THE WORLD`S PREMIER ENTREPRENEURIAL SUCCESS STORY, A COMPANY WHOSE GROWTH WORLDWIDE CONTINUES TO BE ASTONISHING. IN TOUGH FINANCIAL TIMES, MCDONALD`S PROVED THAT INGENUITY, TRIAL AND ERROR, AND GUT INSTINCT WERE THE KEYS TO BUILDING A SERVICE BUSINESS THE ENTIRE WORLD HAS COME TO ADMIRE. IN THE YEARS SINCE MCDONALD`S: BEHIND THE ARCHES WAS FIRST PUBLISHED, MCDONALD`S HAS BEEN A TRENDSETTER IN ADVERTISING, FOCUSING ON DIFFERENT ETHNIC GROUPS AS WELL AS THE PHYSICALLY DISABLED. MCDONALD`S CREATED MCJOBS, A PROGRAM THAT EMPLOYS BOTH MENTALLY CHALLENGED ADULTS AND SENIOR CITIZENS. AND BECAUSE ITS FRANCHISEES HAVE THEIR FINGERS ON THE PULSE OF THE MARKETPLACE, MCDONALD`S HAS EVOLVED SUCCESSFULLY WITH THE HEALTH FOOD REVOLUTION, LAUNCHING DOZENS OF NEW PRODUCTS AND MOVING TOWARD ENVIRONMENTALLY-SAFE PACKAGING AND RECYCLABLE GOODS. INSPIRING, INFORMATIVE, AND FILLED WITH BEHIND THE SCENES STORIES, THIS REMARKABLE SAGA OFFERS AN IRRESISTIBLE LOOK INSIDE A GREAT AMERICAN BUSINESS SUCCESS.