Consumer Behaviour

This book presents the workings of Consumer Behaviour as no other book in the market does. It examines the subject of Consumer Behaviour in a fascinating way, is stimulating and motivates readers. It focuses on consumer behaviour research and concepts and their application in marketing issues. It highlights the values, popular culture, lifestyles, and consumption. Its simple layout and up to date studies make application of theories taught very clear. A must-have book for everyone engaged in this field Contents:- Contents, Preface ix, 1. Consumer Behaviour and Marketing Action 1, Consumer Behaviour, Customers Versus Consumers, Consumer, Motives, Motives Influencing Purchase Decision, Nature of Motive, Purchase Decision, Need for Study of Consumer Behaviour, Importance in Day to Day Life, Pertinence to Decision Making, Organizational Buyer versus Individual Buyer, 2. Consumer Involvement 7, Causes of Consumer Involvement, Personal Factors, Product Factors, Situational Factors, Types of Involvement, Situational Involvement, Enduring Involvement, Effects of Consumer Involvement, Stages in, Processing of Information, Models regarding Consumer Involvement, Low Involvement Learning Model, Learn-Feel-Do Hierarchy Model, High Involvement/High Thinking, High Involvement/High Feeling, Low Involvement/Low Feeling, Low Involvement/Low Thinking, Level of Message Processing Model, Product versus Brand, Involvement Model, 3. Consumer Decision Making Process 15, Stages in Decision Making Process, Rules Regarding Consumer, Decision, Levels of Consumer Decision Making, 4. Consumer Behaviour and Marketing Implications 19, Consumer Behaviour and Marketing Strategies, Consumer Behaviour, and Marketing Segmentation, Consumer Behaviour and Product, Positioning, Consumer Behaviour and Marketing Research, Consumer, Behaviour and Non-Profit and Societal Marketing, Consumer, Behaviour and Governmental Decision Making, 5. Consumer Behaviour Models 23, Economic or Marshallian Model, Disposable Personal Income, Learning or Pavlovian Model, Psychoanalytical Model, Sociological, Model, Howard-Sheth Model, Nicosia Model, Summary, vi Consumer Behaviour, 6. Cultural & Environmental Influences on, Consumer Behaviour 33, Introduction, Culture -Meaning, Characteristics of Culture, Types, of Culture, Hofstede’s Five Dimensions of Culture, Cultural, Influences, Variation in Cultural Values, Subcultures and Consumer, Behaviour, Cross Cultural Consumer Behaviour, Cross Cultural, Marketing: Objectives and Policies, Problems in Cross Cultural, Marketing, Cross-Cultural Consumer Analysis, Tangible Benefits of, Global Brand Building, Strategic Implications, Cultural Variations &, Non-Verbal Communication, Time, Space, Friendship, Agreements, Things, Symbols and Colours, Symbol of Numbers, 7. Groups, Social Class & Reference Groups 51, Introduction, Meaning of Group, Types of Groups, Consumer-, Relevant Groups, The Family, Friendship Groups, Formal Social, Groups, Shopping Groups, Consumer Action Groups, Work Groups, Social Class, Characteristics of the Social Classes, Reference Groups, Broadening Concept of the Reference Group, Types of Reference, Groups, Factors Affecting Reference Group Influence, Information, and Experience, Credibility, Attractiveness, and Power of the, Reference Group, Conspicuousness of the Product, Reference Group, Impact on Product and Brand Choice, Reference Groups and, Consumer Conformity, Benefits of the Reference Group Appeal, Increased Brand Awareness, Reduced Perceived Risk, 8. Family Influences & Decision Making 65, Introduction, The Family, Meaning of a Family, Meaning of, Household, Structural Variables Affecting Families and Households, Sociological Variables Affecting Families and Households, Functions, of the Family, Family Life Cycles, Characteristics, Young Singles, Newly Married Couples, Full Nest I, Full Nest II, Full Nest III, Married, No Kids, Older Singles, Empty Nest I, Empty Nest II, Solitary, Survivor, Retired Solitary Survivor, Decision-Making in a Family, Role Behaviour, Individual Roles in Family Purchases, Family Roles, Key Family Consumption Roles, Influencing Spouses and Resolving, Consumer Conflicts, Children, Teenagers and Post Teens, Family, marketing, Influences on the Decision Process, Influence by Decision, Stage, Influence of employment, Influence of Gender, 9. Opinion Leadership & Diffusion of Innovations 79, Opinion Leadership, Meaning, Characteristics of Opinion Leaders, A, Profile of Opinion Leaders, Frequency and Overlap of Opinion, Interpersonal Flow of Communication, Opinion Leadership and the, Firm’s Marketing Strategy, Diffusion of Innovations, Diffusion, The, CONTENTS:- vii, Diffusion Process, Influence of Product Characteristics on diffusion, Classification of Adopters, Innovators, Early Adopters, Early Majority, Late Majority, Laggards, Non Adopter Categories, Role of Personal, Influence, Market Strategy Related to Diffusion, Diffusion, Enhancement Strategies, 10. Consumer Behaviour Applications & Consumerism 95, Strategic Market Planning, Types of Marketing Strategies, Meaning, Marketing Segmentation, Developing a Target Market Strategy, Positioning, Product Positioning Strategy, Product Positioning, Process, Perceptual Mapping, Marketing Communication, Review, Importance of Marketing Communication, Marketing Communication, through Products, Price-Status, Store Choice & Shopping Behaviour, Consumer Outlet Selection, Consumer Shopping Behaviour, Stages, of the Consumer Buying Process, Purchase Timing Behaviour, Instore, Stimuli, Store Image and Loyalty, In-store Choice, Behaviour, Basis, Tying them Together, Store Loyalty, Consumerism, History, Consumerism in India, Consumer Rights, Summary, 11. The Borderless Consumer Market and Buying Behaviour 135, Introduction, The Borderless Consumer Market, Buyer - An Enigma, Internet User Profile, Internet Influencing the Consumer Behaviour, 12. Consumer Buying Habits and Perceptions of, Emerging Non-store Choices 145, Introduction, Importance of Consumer Perception, Formation of, Perceptions, Marketer’s Concern, Consumer Perceptions in the, Service Sector, 13. Research and Applications of Responses to Direct, Marketing Approaches 151, Introduction, Direct Marketing, Research and Database Development, Characteristics of a Good Database, Direct Marketing Mix, Communication Programme, Customer Service, Timing and, Sequencing, The Research Process, Scales Used to Measure the, Attitude of the Customers in the Customer Intelligence System, Tools, for Data Collection, Future of Direct Marketing in India and the, Consumer Behaviour, 14. Issues of Privacy and Ethics 167, Consumer Privacy, Ethics in Business and its Relevance to Consumer, Behaviour, Ethics is not a Matter of Choice, Ethics from the Top, Ethics: A Journey, Ethical Purchasing, Understanding Buying Ethically, Shopping Tips for the Ethical Shopper, Deviant Consumer Behaviour, viii Consumer Behaviour, Fraudulent Consumer Behaviour, Ethically Questionable Consumer, Behaviour, Benefiting from Illegal Activity, 15. The Psychology of Marketing 175, Introduction, Methods in Consumer Research, Culture and Subculture, Demographics, Segmentation, Targeting, and Positioning, Information, Search and Decision Making, Families and Family Decision Making, Group Influences, Perception, Learning and Memory, Diffusion of, Innovation, Attitudes, E-Commerce, Economics of Electronic, Commerce, Selling Online is Usually More Expensive, Issues in Web, Site Design, Web Site Traffic Generation, Search Engine Optimization, Organizational Buyers, 16. Consumer Buying Behaviour 235, Consumer Decision-Making, Group/Social Variables impacting Buying, Behaviour, Reference Groups, Ethnicity - Culture/Sub culture, Individual/Psychological Variables Impacting Buying Behaviour, Learning, Attitude, Perception, Risk, Organizational Buying Behaviour, Organizational Decision-Making, Group/Social Variables that Impact, Organizational Buying Behaviour, Individual/Psychological Variables, that Impact Organizational Buying Behaviour, Customer Relationship, Management (CRM), 17. Consumer Psychology 245, Consumer Research Methods, Primary and Secondary Research, Methods, Culture and Subculture, Dealing with Culture , Warning, about Stereotyping , Cultural Lessons, Cultural Characteristics as a, Continuum , Hofstede’s Dimensions , High vs. Low Context Cultures, Ethnocentrism and the Self-reference Criterion, Language Issues, Demographics, Segmentation, Targeting, and Positioning , Information Search and Decision Making, Families and Family, Decision Making, Family Decision Making, Group Influences, Perception, Factors in Perception, Learning and Memory, Vicarious, Learning, Diffusion of Innovation, Attitudes, Beliefs, Affect, Behavioral Intention, Attitude-Behavior Consistency, Attitude Change, Strategies, One-sided vs. Two-sided Appeals , The Elaboration, Likelihood Model (ELM) and Celebrity Endorsements, Appeal, Approaches, Economics of Electronic Commerce, Issues in Web, Site Design, Web Site Traffic Generation, Search Engine Optimization, Search Engine Rankings, Types of Search Engines, Text Optimization, Link Optimization, Organizational Buyers, Bibliography 301, Index 309 The Title 'Consumer Behaviour written/authored/edited by Vishwajeet Prasad', published in the year 2009. The ISBN 9788190867573 is assigned to the Hardcover version of this title. This book has total of pp. 324 (Pages). The publisher of this title is GenNext Publication. This Book is in English. The subject of this book is Management. Size of the book is 14.34 x 22.59 cms Vol:-