My Life in advertising
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| Language | English |
| Publisher | Gyan Books |
| Pages | 218 |
| ISBN | 978-8121249522 |
| Item Weight | 0.393 kg |
| Dimensions | 1.526 X 13.34 X 21.59 |
| Edition | 1st |
My Life in advertising
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About The Book: "My Life in Advertising" serves as the autobiographical account of Claude C. Hopkins, renowned for the business classic "Scientific Advertising." Unlike a personal history, this book unfolds as a business narrative, each chapter driven by the chief objective of providing valuable insights to those willing to heed Hopkins' advice. Delve into the wisdom of the test marketing and coupon sampling innovator, gaining a wealth of experience. This volume combines two landmark works, offering timeless principles and fundamental concepts that continue to hold relevance in today's business landscape.
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