Communication in Corporate Climate

ABOUT THE BOOK It would be a reiteration to say that the present day Corporate Climate is full of challenges and competitions. However, the ever evolving and dynamic human efficiency powerfully faces the challenges and wins the competitions through the acquisition of technical knowledge of Corporate Communication. The corporate world today is based more on performance than paper and so a corporate personality needs to acquire 1) the risk taking as well as risk managing qualities 2) the power of words as well as that of silence and 3) the art to be a smart speaker as well as the attentive listener. With these and many more innovative ideas, the present book is prepared with humbleness and utter sincerity. We take pleasure in presenting this book with a hope to cater to the need of the students of Corporate Communication as well as that of the new corporate entrants. The major areas covered in this book are: Strategic Communication, Office Politics, Effective Communication, Corporate Fables, Theories and Models in Corporate Communication and a plethora of essential skill-sets to not only survive but also to rise and win in the ever changing Corporate Climate. ABOUT THE AUTHOR Dr. Urmi Satyan is a faculty member at the department of Languages, Literature and Aesthetics, School of Liberal Studies, Pandit Deendayal Energy University, Gandhinagar, Gujarat. She has 12 years teaching experience. Dr. Satyan's research interest are the literature of Indian Diaspora, Post-Colonial Literature, Gender Studies, Sociolinguistics, Literature and Psychoanalysis and Workplace Communication. She has presented research papers at national and International Conferences and has a series of papers published in various edited books, national and international journals and conference proceedings. Dr. Urmi Satyan is on the Editorial board of the international multidisciplinary research e-journal Indian Scholar. She also has an interest in exploring subjects such as Indian Scriptures and Sanskrit Language and Literature. She visited the University of Illinois, the USA for a month-long cultural exchange program to represent her university. Dr. Satyan's first book is 'Indian Diaspora and Identities: A Study of M.G. Vassanji's Novels and Memoirs'. Dr. Chaitanya Vyas is PhD and MBA in Marketing management and holds certifications from IBM, Facebook, and from Brandveda Institute. He has 15 years of teaching and research experience. He has published two books and 12 research papers in such journals as International Journals of Indian Culture and Business Management, Information Management and Business Review, and ABDC A-star journal Tourism Management.Dr. Vyas has been a senate member of Sardar Patel University and is a founding member of The Asia Pacific Writers & Translators Association. At present, he is on the editorial review board of Emerald Journal of International Education in Business, Sage FIIB Business Review journal, Journal of Entrepreneurship Education, Journal of Applied Business Research, and Ad-hoc reviewer for the Case Research Journal. He has trained participants from 17 countries sponsored by the Ministry of External Affairs, Govt. of India and 25 women scientists and technologists working with the Govt. sector in a National Training Program on entrepreneurship, Sponsored by Department of Science & Technology, Govt. of India. CONTENTS Preface 7 Acknowledgement 9 List of Figures 11 1. Corporate Communication 13 2. Office Politics and Office Personalities 37 3. Strategic Communication 73 4. Advertisement and Communication 81 5. Art of Negotiation 91 6. Crisis Communication 99 7. LSRW: The Essential Skill Set 111 8. Theory and Models in Communication 173 Index 185 The Title 'Communication in Corporate Climate written/authored/edited by Urmi Satyan, Chaitanya Vyas', published in the year 2021. The ISBN 9789353246259 is assigned to the Hardcover version of this title. This book has total of pp. 196 (Pages). The publisher of this title is Kalpaz Publications. This Book is in English. The subject of this book is . Size of the book is 14.34 x 22.59 cms Vol:-