Advertising in India: Trends and Impact
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| Language | English |
| Publisher | Gyan Books |
| Pages | 296 |
| ISBN | 978-9357226271 |
| Item Weight | 0.635 kg |
| Dimensions | 2.96 X 2.34 X 10.59 |
| Edition | 1st |
Advertising in India: Trends and Impact
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About The Book: The book discusses advertising in details. The topics discussed are advertising, history, changing face and ethics, scanning advertisements, advertising media, agency impact, sex in advertising, advertising and portrayal of women, impact of advertising on rural India, targeting the consumer, importance of business communication. A very informative book on advertising in India.
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